I'm Renaming my Substack Platform from "Connections" to "Connecting Generations X and Y."
On January 23, 2023, I wrote my first article on Substack “The three pillars of Bernard’s substack.”
The vision I cast in that first article was I would intentionally write several times a week, articles that addressed coaching, creativity, and culture. Over the year 2023, the vision for Connections has led me to be intentional in my writing.
In August my interest and observation led me to start writing first about Generation X, the generation I was born in that covers the years 1965 to 1981, and Generation Y, those born in the years 1981 to 1996.
As I continued to write about these two generations it became clear that this would become the forward focus of this platform.
So as part of this forward focus in 2024 I’ve decided to change the name of my substack platform from “Connections” to “Connecting Generations X and Y.” As the curator of a Substack platform aiming to foster dialogue and understanding between these two different generations my decision to rename from "Connections" to "Connecting Generations X and Y" holds the potential to elevate this platform's purpose. I’m making a significant step towards fostering deeper connections and resonating with this audience.
The mission of Connecting Generation is to bridge the generational gap, inviting both Gen X and Gen Y to be engaged, encouraged, and enlightened. The generational divide is a prominent aspect of today's society. Renaming this Substack to "Connecting Generations X and Y" signals a clear intent to speak to these demographics. This intentional focus increases the resonance of this platform among those who are actively seeking to understand, learn, and engage with others from different age groups.
By changing the name I am showcasing my commitment and dedication to creating an authentic space for intergenerational exchange. It reveals my actual goals and aspirations, creating a stronger foundation for trust and reliability among the readers of this substack.
Changing the name from “Connections” to “Connecting Generations X and Y” and singularly focusing on these two generations is a strategic move to clarify the purpose of this platform, appeal to a target audience, enhance engagement, reflect authenticity, create a memorable identity, and foster a sense of community. This transformation encapsulates my commitment to facilitating meaningful connections and conversations between generations, paving the way for a more inclusive and understanding society.